[New York] - March 31, 2012 - For fashion lovers, the red carpet has become as exciting as the catwalk, with celebrity gowns now creating their very own trends. As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today's red carpet fashion.
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