[New York], January 15, 2012 - H&M is proud to announce the inauguration of the H&M Design Award. It's a new prize that brings together graduates from major design colleges around Europe to encourage their future fashion careers, as well as to inspire the upcoming generations of designers. Graduates from fourteen colleges in six countries will compete for the prize, with the winning collection being shown at Stockholm's Mercedes-Benz Fashion Week on February 1st 2012, along with a prize of 50,000.
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